Chris Brown's "Forever" Actually A Wrigley Jingle

Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in "Forever," Chris Brown's top-10 hit. "Double your pleasure/double your fun," the R&B; singer croons in the chorus. What listeners don't know -- and what Wm. Wrigley Jr. Co. planned to reveal Tuesday -- is that the song is a commercial. "Forever" is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley's green-packaged chewing gum. Mr. Brown is one of a trio of pop stars enlisted by ad agency Translation Advertising, a unit of Interpublic Group of Cos., to update the images of three of Wrigley's best-known brands. The campaign includes spots featuring R&B; singer Ne-Yo doing his own take on Big Red's "kiss a little longer" jingle. And "Dancing With the Stars" regular-turned-country-singer Julianne Hough recorded a twangy version of Juicy Fruit's "The taste is gonna move ya." But Mr. Brown's "Forever" is ... (link)