Cloverfield Reaches $46 Million in Four Days

Paramount Pictures' new monster movie Cloverfield , produced by J.J. Abrams (upcoming Star Trek , "Lost," "Alias"), destroyed the four-day Martin Luther King, Jr. holiday weekend record set by Black Hawk Down ($33.7 million) in 2002. The anticipated film, shot from the perspective of a hand-held camera, earned an impressive $46 million for the four days from 3,411 theaters. Created for just $25 million (plus marketing costs), the movie averaged $13,496 per location over the long weekend. On Sunday, the Matt Reeves-directed pic had earned $40 million and surpassed the biggest 3-day opening weekend record set by "Star Wars: Special Edition" ($35.9 million) in 1997. Written by Drew Goddard, Cloverfield stars Michael Stahl-David, Mike Vogel, Odette Yustman, Lizzy Caplan, Jessica Lucas and T.J. Miller. (link)