Madagascar & Role Models Launch Strong

The ComingSoon.net Box Office Report has been updated with studio estimates for the weekend. November kicked off in a big way with three new movies in wide release, but only two doing better than expected. DreamWorks Animation's second movie of the year, the sequel Madagascar: Escape 2 Africa brought in an estimated $63.5 million in business in over 4,000 theaters, including a record 130 IMAX theaters, which would make it the highest grossing non-"Shrek" movie for the animation studio. Opening in a strong second place, the R-rated buddy comedy Role Models (Universal), starring Paul Rudd and Seann William Scott, brought in an estimated $19.2 million over the weekend in 2,792 theaters, an impressive per-site average of $6,900. (link)