Nourish Your Inner Self With Gwyneth Paltrow's GOOP

Good news everyone, Gwyneth Paltrow is launching a lifestyle website—because when life is as amazing as hers obviously is, it's selfish to keep all those fabulous secrets to yourself.The name of this potentially life-altering site is GOOP. Go ahead, say it out loud a few times—it's infinitely worse sounding than the word blog. She could have gone with Gwyneth Paltrow's Blog. Or Gwyneth Blogrow. Or Gwyneth's Blog of Lovely Things I Get to Do and You Probably Won't Get to Do but Should Consider Doing. But GOOP? (link)