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Rich Ross had a Mouse ear for 'tween' talent The man behind Miley, Hilary and the Jonas Brothers

 

Published 6/21/2009 at L.A. Times - TV News

As Disney Channel president , Rich Ross led TV's pursuit of the 'tween' audience, creating wildly popular personalities as well as programs that have muscled their way into mainstream culture. > As the Jonas Brothers took the stage at the Dallas Convention Center on Nov. 18, 2006, the group had little to sing about. (link)

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