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'Speed Racer's' driving force
Published 5/17/2008 at Variety.com
Weekly Smoke and Mirrors: Merchandise moving, despite film's low B.O. -- Warner Bros.' promo campaign for "Speed Racer" may not have drawn the masses to the multiplexes, but it's helping to sell everything from toys to tennis shoes. Lego, Mattel, Puma and other partners are reveling in strong sales despite the film's ho-hum, $18.6 million opening.
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