Tamara Conniff: "Glee" Goes Mobile

Like millions of fans worldwide, I'm obsessed with the TV show "Glee" - it's "High School Musical" for adults. All the characters are brilliantly flawed with loveable dark sides, smart wicked humor, songs that I love and love to hate, and I see my own dorky high school self in each episode. I am also obsessed with mobile -- I follow Neil Diamond on Twitter and he tweeted about how much he loved the character Puck's rendition of "Sweet Caroline" on a recent episode. Many will go through withdrawal during the World Series when "Glee" goes on brief hiatus. While you can follow "Glee" on Twitter, the show has taken it a step farther - fans can pick up their phones and leave messages and possibly even talk to the actors in character. Fascinating. They've partnered with social voicemail company SayNow. Their demo is largely teens - some studies say teens are much more likely to connect to voice messaging than to Twitter - the personal link is deeper and spam is less. The Jonas Brothers, for example, ... (link)