Trump's star power new to reality TV

Published 3/19/2008 at Variety.com

The Apprentice: 100th Episode: Mogul delivers fame to genre that had lacked it -- For more than two decades, the New York real estate developer plastered his name all over buildings and golf courses, and wrote bestselling books, while the ups and downs of his personal and professional life were chronicled by tabloids and business magazines alike. (link)

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