Vanessa Hudgens Goes Back To School In Commercials

HOFFMAN ESTATES, Ill. -- Sears has teamed up with Vanessa Hudgens, the charismatic star of the smash hit Disney Channel film series High School Musical, to give teens and tweens the confidence to go back to school in style. Beginning in July and led by the theme, "Don't just go back. Arrive.," Hudgens --who also just released her second CD, 'Identified,' - will be featured in an integrated marketing campaign, including print ads, long-format video, television spots, digital, and sweeps that include a private concert at your school with Hudgens. The long-format video, featuring Hudgens, was shot by Grammy award-winning director Joseph Kahn, who is renowned in the world of music videos for his work with Britney Spears, Eminem, Mariah Carey, U2, Destiny's Child and Black Eyed Peas, among others. (link)