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Will Games boost NBC's fall bows?
Published 8/26/2008 at Variety.com
TV News: Studies see only slight bounce in awareness -- Did Phelps and Bolt benefit "Kath & Kim"? The Beijing Olympics attracted more than 211 million viewers during its two-week run, making it the most-viewed event in TV history -- and thus a great place, in theory, for NBC to promote its fall wares.
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