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http://www.moviemarketingmadness.com/blog - Movie marketing news, reviews and opinion by Chris Thilk.
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A discussion emerged on Twitter yesterday started by Devin Faraci of CHUD and then joined in by other movie blog writers over the role of exclusives. Faraci basically called on studios to stop doling out exclusive posters and trailers (and other content) and just distribute it themselves. The ...
Television
December’s going to be a busy month. Not only am I attending GasPedal’s SuperGenius conference in Chicago but a couple weeks prior to that I’ll be heading down to Florida for WordCamp Orlando :
WordCamp Orlando is happening December 5, at Rollins College, in Orlando, ...
Movies
My latest post on VoceNation :
I’m very much not going to be outraged or shocked by a recent report showing Chief Marketing Officers spend less than 10 percent of their budgets on social media efforts. Compared to other marketing channels, social media is pretty low cost, especially if ...
Movies
Movies about love affairs – whether told in a dramatic or comedic way – are, in general, pretty much well trod territory. Writing about how they’re cliches is almost as cliched as the movies often are themselves, in fact, and so I’ll try to avoid getting too deeply into ...
Celebrities
If you haven’t already read the Los Angeles Times story (11/15/09) on how marketers are wooing bloggers – the story focuses specifically on those in the “mommy” and “foodie” categories – it’s certainly worth checking out. While not all that ...
Movies
In talking about Hulu before I’ve been honest in that while the site was going through it’s seemingly never-ending development and planning stage I was plenty skeptical. I loved the idea behind it – a single online streaming destination – but thought the site would be ...
Movies
I got interviewed a couple weeks ago about 2012’s marketing and what I thought of it, specifically about how it seemed to be getting so much attention for honking people off and causing more than a few folks to mistakenly think the world was ending. That interview resulted in a quick ...
Movies
As media organizations unfortunately cut positions left and right, I have to wonder how many people have a story of why they started a blog that’s similar to the one shared by ESPN writer Bill Simmons :
“I tried to break in conventionally — but it didn’t matter how good you were, you ...
Movies
A bunch of stories that I’m obviously not going to get around to writing anything longer than a sentence or two each about…
Advertising/Marketing
Brian Morrissey in Adweek covers new research from Publicis’ Performics shop that users of social networks may be more ...
Movies
Let’s stipulate to the fact that the “independent film market” – at least as it’s been since 1994 when it went mainstream – does not currently exist . Studios love franchises and see anything that doesn’t have a kid’s meal tie-in as poison. Those ...
Movies
RT @benkunz: Come on, people. It's way too early on a Monday for thought leadership. #
Dear Google: Please give me the option of signing out of just the site I'm on. Signing out of one shouldn't kick me out of everything. #
I really need to build some personal Twitter lists but it's hard ...
Movies
Movie Marketing
Does an analysis of the truthfulness of a movie’s premise somehow compromise the creator’s vision? That’s the question under discussion at Cinematical .
A promotional ad for the Blu-ray release of Fight Club includes Facebook Connect integration that puts ...
Celebrities
There’s nothing some filmmakers love more than ending the world. The excitement they feel over making landmarks fall down, seas boil over and mass amounts of humanity be wiped out in an instant is so palpable you can practically feel their erection as you sit in the theater seats.
The ...
Television
Sony Pictures
Scott has a wrap-up write-up of Distribution U., the workshop he and Peter Broderick held the other day on the USC campus.
If you’ve been reading MMM for any length of time you’ll know I’m a big fan of Scott’s. So it shouldn’t be surprising that I think there ...
Television
Friends
"I'm on a lot of Twitter lists" is the new "I go to a lot of social media parties." #
RT @vocenation: From (me) on Vocenation: Twitter lists, their influence and client goals: http://bit.ly/2jxijG #
RT @vocenation: Want to make sure you're following Voce's total tweet ...
Movies
Mediaweek : Cinema advertising down 13% in Q3 - Reduced spending from some sectors combined with lower CPMs added up to a rare bad quarter for National CineMedia but Q4 is expected to be better.
Variety : Sony Pictures taps marketing czar – David Kaminow has been named president of ...
Movies
The MPAA and theater owners are about to come to blows over the former’s desire to have the government lift a ban on technology that would allow them to deliver movies to consumer’s set-top boxes or whatever “close to or during” the theatrical release of said movie. No ...
Movies
I’ve chatted with Jon Reiss occasionally and have definitely been in tune to the stuff he’s written for Ted Hope’s Truly Free Film blog and such, finding him to be one of the more interesting thinkers when it comes to revamping movie marketing and distribution. So I’m ...
Celebrities
Friends
Now that it’s November the preparations for the next Academy Awards have begun in earnest, both at the show production and industry campaigning levels.
Most notable is, of course, the announcement that next year’s event would be co-hosted by Steve Martin and Alec Baldwin. ...
