A Ratings Coup for Keith Olbermann

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Keith Olbermann Will Not Go on Vacation When He Has a Chance to Kick Bill O'Reilly's Butt
Published 6/10/2008 by Jossip at Jossip
... The Countdown host was supposed to take some time off this week — until he found out from Nielsen that he might beat The O’Reilly Factor in the key 25-to54-year-old demographic for the first time in his Countdown’s 5-year history. Of course, O’Reilly still has about twice the total audience size of Olbermann, and Laura Ingraham subbed for Bill on Friday, but is that what advertisers care about? Or MSNBC, when it gets bragging rights and gets to throw ...

On a Roll-bermann!
Published 6/11/2008 by James Poniewozik at TIME.com: Tuned In
... .) Fortunately for Olbermann, he doesn't listen to my unsolicited programming advice. Last week, reports the New York Times' Brian Stelter, Countdown overtook nemesis The O'Reilly Factor in 25-to-54-year-old viewers for the first time. (In other news: there are apparently some 25-to-54-year-olds who watch primetime cable news.) Stelter qualifies the accomplishment, noting that Bill O'Reilly took Friday off, and that the ratings were juiced by the denouement of the Democratic primary. But considering how long and how far MSNBC has trailed Fox News in the ratings, it's still ...