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ScreenRant.com
posted 1/17/2008
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O RLY And the Academy Award for Best Marketing goes to ... -
Erin What's the chance this is another Snakes on a Plane?-
AdamsWorldBlog Good Lord let's hope not. The world really only needs one of those.
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Cloverfield Sets Potential Audience Members on Apocalyptic Scavenger Hunt
Adrants —
Cloverfield Sets Potential Audience Members on Apocalyptic Scavenger Hunt Movie Marketing Madness wrote a really detailed column about the guerrilla campaign for Cloverfield , the New York apocalypse horror film that was seeding images of a headless Statue of Liberty long before it had a name to call its own. (Is that a metaphor for our lives?) From what we can tell it involves a camera, a party and the end of the world. Naturally, hijinks ensue. MMM details how the campaign first started -- as a nameless trailer preceding a kind of scavenger hunt -- and how it developed over ...
Complete History Of Cloverfield's Marketing (Hype) Strategy
Screen Rant —
... My buddy Chris over at Movie Marketing Madness has written a comprehensive article about Paramount's marketing campaign (viral and otherwise) for Cloverfield. ...
Movie Marketing Madness creates one monster of a piece on Cloverfield.
Burbanked —
Chris at Movie Marketing Madness always does a tremendous job with his opening-weekend analyses of movie marketing campaigns, but he has created something damn near transcendent with today’s ...
Let's talk 'Cloverfield': What did you think?
USATODAY.com - Pop Candy —
... , in fact -- it's time to talk details. Did the flick live up to the hype? What were your favorite moments? Could you handle the handheld camera? What aspects did you dislike? A few other conversation topics: - How does the viral marketing campaign fit in with the film? Do you think it will/should continue? Would you like to see a sequel? - Did you notice any similarities/references to ...
