Advertising: The Force Lives On, as Do the Toys

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Toys R Us Clone Wars Release Party
Published 7/1/2008 by john@themovieblog.com (John Campea) at The Movie Blog
Star Wars defined the toy collecting hobby with its insanely valuable toys that were still in thier packages. Toys R Us is more than aware of this market demographic and is having a little Star Wars celebration of its own for the upcoming Clone Wars animated feature. NYTimes announces: Starting this week, Toys “R” Us is mounting digital clocks in all 585 of its stores that will count down to July 26, when more than 225 of those stores will open at midnight to begin selling toys from the latest “Star Wars” film, “The Clone ...

Movie Marketing Madness: Star Wars - The Clone Wars
Published 22 days ago by Chris at Movie Marketing Madness
... Toys “R” Us helped the movie out by installing digital clocks in their stores that are counting down to its August 15th opening, with some stores holding costume and other contests as well to build excitement. The store got its own exclusive toys and will keep the focus on Clone Wars going through the Christmas season. ...