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hollywood-elsewhere.com - 1/17/2008
"Cloverfield" billboard
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Digital Cloverfield billboard above car wash at SE corner of Santa Monica and Westwood Blvds. -- Saturday, 1.12.08, 1:25 pm...

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Movie Marketing Madness:  Movie Marketing Madness: Cloverfield

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Movie Marketing Madness: Cloverfield
Movie Marketing Madness — ... to some extent (most of the few that I saw were billboard or tower units that contained video as well) but especially on TV. At first the TV spots seemed, based on what I was hearing on Twitter and elsewhere, to be limited to outlets like Sci-Fi Channel and such, but in the final weeks the reach expanded to just about everything I watched – and I don’t watch much TV. There also appears, based on this photo from Jeff Wells, to have been some outdoor advertising done. ...

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