Disney to target boys with rebranded cable channel - Los Angeles Times

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Disney Rebrands Cartoon Network For Boys
Published 8/7/2008 by By Brian Stelter at TV Decoder
The Walt Disney Company will re-brand Toon Disney as Disney XD, “a cable channel that will target boys,” next February, the Los Angeles Times reports . Maybe the XD stands for Xtreme Dudes. The channel will hope to mimic the female-skewing success of “Hannah Montana” and “High School Musical” on the Disney Channel for boys ages 6 to 14. The channel will feature “original action-adventure and comedy series, movies, animation and sports-themed shows,” according to the Times. Toon Disney, an animation-themed sister of the Disney Channel, has lacked a wide audience or a coherent ...

On The Hunt for Boys
Published 8/7/2008 by Perez Hilton at Celebrity gossip juicy celebrity rumors Hollywood gossip blog from Perez Hilton
... Apparently, the Disney Channel skews heavily female, so a new channel will be launched to lure the boys back from rival channels Nickelodeon and the Cartoon Network. ...