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Lauren Conrad's Clothes Sells Like Hot Cakes At Bloomingdales
Oh No They Didn't! — ... the department," said Bruce Ross, a retail and sales consultant working with Lauren Conrad. "But everyone was very pleased with sales." At the time of the launch, executives at MTV Networks, which backs Conrad's brand, projected it would reach around $2 million in wholesale volume during its first year at retail. They wouldn't comment further last week, but industry sources said the brand already has likely reached about $4 million in wholesale volume this year. http://www.wwd.com/fashion-news/lauren-conrad-draws-crowd-at-bloomingdales-1784040

Lauren Conrad Has Best-Selling Celebrity Line
Just Jared — ... “The sell-throughs have been fantastic,” said Frank Doroff, vice chairman at Bloomingdale’s, told WWD.”We got it in and sold out immediately. We can’t get the merchandise on the floor fast enough. It is, by far, the best-selling celebrity line we have. It’s so much better than I thought it would be.” ...

Lauren Conrad Fashion Line Wins Raves, Sales
The Hollywood Gossip — ... "We got it in and sold out immediately. We can’t get the merchandise on the floor fast enough. It is, by far and away, the best-selling celebrity fashion line we have. It’s been so much better than I thought it would be.” ...