adage.com - 8/5/2008
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Tops Obama Buy by $1 Million Posted by Ira Teinowitz on 08.05.08 @ 10:45 AM WASHINGTON (AdAge.com) -- Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage. The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama's campaign announced last month it was buying during the Olympic Games, which begin Aug. 8. Like ...
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How 2 Guys Running For President Paid Off NBC With $11 Million
Jossip —
... Who said John McCain is letting Barack Obama steer the election news cycle? Fine, everybody, but this latest bit of news out of the McCain campaign shows a certain Republican can administer some agenda setting of his own: McCain will spend $6 million on television advertising during the Olympics. Put another way, McCain will foot 0.67 percent of NBC’s $894 million payment to broadcast the Olympics. Of course, this announcement comes after Obama already announced he’d be ...
McCain Matches Obama in NBC Olympics Buys
Broadcasting & Cable Articles —
... . Like the Obama team's ad buy, the McCain campaign's purchase includes network and cable spots, AdAge.com reported Tuesday , saying that these are the first substantial network-TV buys made directly by presidential candidates in 12 years. In the Democratic Party primary, the Obama campaign ...
Mollygood —
... USA! USA! USA! “Sen. John McCain’s presidential campaign is buying into NBC Universal’s Olympics coverage. The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama’s campaign announced last month it was buying during the Olympic Games, which begin Aug. 8.” Because how better to enjoy the triumphant emotions of the Olympics than with consistent breaks for vicious and petty mudslinging? ...
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