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blog.spout.com - 1/29/2008
Guerilla Oscar Campaigning: Diablo & DDL
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Before I started this post, I Googled the phrase “guerilla Oscar campaigning,” and the first result was this story about how Mel Gibson vowed to spend no money on his Passion of the Christ Oscar campaign, aside from sending out 8,000 DVD screeners. Oh, how times have changed. This year, even as the writers strike limits the venues for pre-Oscar awards show appearances ...

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Carpetbagger:  For Appearance’ Sake

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For Appearance’ Sake
Carpetbagger — SpoutBlog tracks what they call guerilla efforts to make it to the podium, suggesting that various players are using media appearances to create YouTube moments . By that standard, Diablo Cody’s recent appearance with Dave Letterman was rated a wash — she was funny and charming, but in one quip gave away the ending to “There Will Be Blood.” The Spout also weighed in on the PR value of Daniel Day Lewis’s tribute to Heath Ledger at the SAG awards. But the Bagger is pretty sure that Mr. Lewis is someone who neither understands nor cares about that aspect of campaigning. ...

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