Heavy Olympics Coverage Helps NBC Cable Ratings

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Olympics: MSNBC, CNBC Ratings Soar
Published 8/14/2008 by By The New York Times at TV Decoder
The cable news channels MSNBC and CNBC have devoted large chunks of their regular programming to coverage of the Olympic Games in Beijing. And the ratings results have been impressive, Bill Carter reports in today’s New York Times. “MSNBC, with a special Olympics roundup from 5 to 7 p.m., increased its audience on Monday night 252 percent compared with the previous Monday. The network’s prime-time lineup, which followed, was up 30 percent. On CNBC the programming between 5 and 8 p.m., which had averaged 263,000 viewers the previous Monday, grew to 805,000 on ...

Olympics: USA, Oxygen Also Enjoy Bump
Published 8/14/2008 by By Brian Stelter at TV Decoder
The ratings for MSNBC and CNBC have soared since the cable channels started showing Olympics events, Bill Carter reported in today’s New York Times . What about NBC Universal’s other cable channels? In a report to clients today, the media buying firm Magna Global said that the USA and Oxygen channels are also benefiting from the Summer Games broadcasts. Oxygen, which was acquired by NBC last year, started showing gymnastics highlights and equestrian events on Monday. “Ratings were strong for the network, on par with its highest rated prime time series,” the Magna report said. ...