Follow ShowHype on Twitter
Several Anonymous Canadians Agree: OMG Joshua Jackson Is Awesome!!!!!
Best Week Ever —
Torontoist discovered this amazing advertisement for the upcoming Joshua Jackson film One Week (and no, not all Canadian movies are named after Barenaked Ladies songs, people. Some are Rush songs.)
Take a look at the multitude of gushing quotes behind Joshua Jackson-Dean and see if you notice anything a liiiiiiittle unusual about the attributions:
Did you catch it?
The answer is after the jump (HINT: there isn't actually a newspaper called ...
Read/Note/Ignore: Shows on the Bubble, Comics Go Mainstream, and Unlikely Professional Wrestler News
NPR Blogs: Monkey See —
... • Perhaps one of the greatest blurb-abusing advertisements in movie history -- okay, the greatest -- showed up yesterday in Torontoist. It must be seen to be believed. (Hat-tip to ...
Film Critics Face Brand-new Threat
Vulture —
... Anyone and everyone knows the effect that a few strong pull quotes can have on a film's box office. This lesson was apparently not lost on the producers of Joshua Jackson's new film, One Week, which opens in Canada this weekend and used a bunch of them in a newspaper advertisement. The only problem? Instead of using quotes from top-notch critics, all the comments they used were pulled from YouTube! [Torontoist via ...
YouTube Users Are The New Film Critics
Film Junk —
... post, mainly because it’s a Canada-only release, and even here no one seems to care about it. It’s a movie called One Week , and it stars Joshua Jackson as a guy who rides his bike across the country from Toronto to British Columbia. As if opening your movie the same weekend as Watchmen wasn’t bad enough, Torontoist found a nice full page ad in Eye Magazine that proves just how desperate they really are. At first glance it seems like they are showing off a ton of glowing reviews for the film… reviews like “It’s going to look amazing on the big screen!” and “Joshua ...
Link Time!!!
Snitch —
...
Several anonymous Canadians agree: Joshua Jackson is awesome! - Torontoist
Taylor Lautner is ready for New Moon - Pink is the New Blog
Catherine Zeta-Jones and Michael Douglas travel in luxury - Lainey Gossip
Hilary Duff delivers a hunger message - JustJared
Amy Winhouse celebrates her return to London in typical style - D-Listed
Rosario Dawson's hotness isn't very complex - Egotastic
Christina Ricci gets bangs - Hollywood Tuna
Lily ...
Link Time!!!
PopSugar —
...
Several anonymous Canadians agree: Joshua Jackson is awesome! - Torontoist
Taylor Lautner is ready for New Moon - Pink is the New Blog
Catherine Zeta-Jones and Michael Douglas travel in luxury - Lainey Gossip
Hilary Duff delivers a hunger message - JustJared
Amy Winhouse celebrates her return to London in typical style - D-Listed
Rosario Dawson's hotness isn't very complex - Egotastic
Christina Ricci gets bangs - Hollywood Tuna
Lily ...
The End of the World As We Know It
Craig's MovieBlog —
... So there’s this movie you’ve never heard of… it’s called One Week and it stars Joshua Jackson. Fine. I’m not here to rip (or praise) the movie. However, in their marketing of the film, they took out a print ad and filled with quotes about how great the movie is. Great – marketing departments do this all the time, filling out posters and ads with quotes from critics. ...
Elsewhere in the ist-a-verse
Gothamist —
... Torontoist wrote about a curious new method of film promotion: filling full-page newspaper ads with YouTube comments made on a film's trailer. ...
Why the outrage over using YouTube comments?
Movie Marketing Madness —
... There’s a tempest in a teapot that’s being stirred up over the use of comments from YouTube in the marketing campaign for One Week, a travelogue-type movie being released solely in Canada (for now). The comments are drawn from the movie’s trailer on YouTube and this tactic seems to have rubbed everyone the wrong way. ...
Joshua Jackson's One Week Expands To 65 Screens Today!
CBC Radio 3 —
... And thanks to its crafty, fan-generated marketing campaign, One Week has also attracted the attention of the ...
