Justin Timberlake “never really wanted” to be the face of his clothing line, William Rast, according to WWD. But the label’s higher-ups managed to talk him into starring in the latest campaign for its first full collection: “We came up with this idea for him to play a role as this guy named William Rast,” [creative director] Johan Lindeberg said. “So it ...

Justin Timberlake has become the face of his clothing label William Rast. The move came after new creative directors, Johan and Marcella Lindeberg, presented him with a new plan to portray William Rast as a character on the run with love interest, ‘Birdie’, played by model Erin Wasson. JT ‘instantly loved it’, and what resulted is a new chapter for the label, comprising of a multimedia ...