Like the Show, Gossip Girl's New Marketing is "Every Parent's Nightmare"
| Mollygood found this 7/18/2008 on www.jossip.com [flag] |
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Like the Show, New 'Gossip Girl' Marketing is 'Every Parent’s Nightmare'
Published 7/18/2008 by Whitney at Mollygood
... Gossip Girl’s tres provocative “OMFG” campaign from April, which kicked off the second part of the show’s first season amidst a round of buzz, especially when the Parents Television Council got in a huff over The CW’s marketing department insinuating the f-word?
Good news! More rebellious marketing materials for a show about teen sex, teen drinking, teen drug use and teen wealth. And conservative groups are really going to hate the ones below.
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Schwartz Doesn't Want to Be 'Nightmare'
Published 8/25/2008 at Mollygood
... the way the network has gone about pushing the show on viewers, taking advantage of the Parents Television Council's general frustration with its means of teaching young people about the birds and the bees. ...
'New York' Happy to Run 'Bad' 'Gossip Girl' Ad
Published 8/25/2008 by Jeff Bercovici at Portfolio.com: Mixed Media
... how he feels about network's ad campaign for his show, which uses the condemnations of family-values pressure groups in place of ad copy. "It feels bad. It's wrong," says Schwartz. "I don't want anything to do with it." ...




