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Mock Magazine Covers Do a Dexter Marketing Campaign Make
jossip.com - 8/28/2008
Mock Magazine Covers Do a Dexter Marketing Campaign Make
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We've already seen the marketing genius behind Showtime 's excellent serial thriller Dexter at work: Blood-flushing urinals, dead guys on the street, body parts in the butcher's display window . To market the series' third season, which kicks off Sept. 28, Showtime has produced a series of Dexter magazine covers. We've got Rolling Stone here, and below, Wired . ...

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Gawker:  The Mock Cover [Advertising]

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The Mock Cover [Advertising]
Gawker — ... flashed on the screen during a video tribute to Iron Man's arms manufacturer, Robert Downey's character, Tony Stark. HBO rival Showtime has borrowed the technique to advertise the new season of their tentpole show, the serial-killer drama Dexter, sacrificing a little authenticity for branding impact: Dexter's name is rendered in the style of the Wired and Rolling Stone logos, but replaces the magazines' names. (One assumes these fake covers will run on the back pages of the respective magazines.) But our current favorite is the mini-issue at the ...

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