Nas Breaks Tradition, Inks Deal With Fila

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“…Smarten Up, Nas.”
Published 6/30/2008 by Gotty™ at The Smoking Section
... that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.” Buried Will in Fila? I can understand honoring tradition and showing love to QB but Will died in ‘92…around the same time Fila did, Nas. Has Nas seen Fila’s knockoff Prada Cups? I guess we can take solace in the fact that it wasn’t Lugz or 310 Motoring. Nas Breaks Tradition, Inks Deal With Fila [Billboard] ShareThis

Nas Signs A Deal With Fila
Published 6/30/2008 by RealTalkNY at RealTalkNY
Fila will offer reciprocal financial support for Nas’ print and TV ad campaign as well as his upcoming tour in support of his untitled album, due July 15 via Def Jam. In return, the MC will wear Fila products and co-create an apparel line that draws from fashions of the late ’80s. via Billboard Good business move Nas, jus don’t rock the fake pradas. ShareThis

nas signs one year deal with fila
Published 6/30/2008 at OH NO!!
... being true, and that fits with our brand." Nostalgia aside, some may view Epstein as brave to co-brand his company with an MC who's pledged to unpack America's racial struggles. "I had some trepidation, and then I started talking to 16- to 20-year-old kids in focus groups," Epstein says. "They looked at me like I was crazy for not understanding his message of positive change. Nas is relevant to his followers and I don't have to understand it as long as they do." source

Nas Loves Fila
Published 6/30/2008 at Cinema Blend Music
Nas Loves Fila Hate him now or love him later, rapper Nas has cashed in, signing a deal with Fila, which will see the hip-hop star design his own 80s throwback apparel line. I’m all about makin’ that money money, but I’m not sure I can endorse doing it with sweat suits. Then again, I guess there’s a market for outfits which work both as fitness trainers and cocaine distribution networks. According to Billboard , the deal holds more than just monetary significance for Nas, as his deceased buddy Will was a big fan of the brand, going so far as to be buried in a black Fila ...

Evening news roundup
Published 6/30/2008 by Korina Lopez at USATODAY.com - Listen Up
... is soon to be a mother. She's 19. - Gone for the green: Ne-Yo , who has famously refused partnerships with brand names, has agreed to a one-year deal with athletic apparel company Fila. - R&B trio ...

Seth Rogen’s ‘Green Hornet’ Movie Sounds a Little Boring
Published 7/1/2008 at Vulture -- Entertainment, Music, Culture, Theater, Movies, Art -- New York Magazine Blog
... "Nas isn't interested in selling out. He's interested in being true, and that fits with our brand." —Fila president John Epstein on signing Nas to a brand partnership [Billboard] ...