Nas Breaks Tradition, Inks Deal With Fila

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 Nas Breaks Tradition, Inks Deal With Fila
June 30, 2008 - Branding | RB Hip-Hop By Hillary Crosley, N.Y. Rapper Nas has broken his tradition of sidestepping brand partnerships and inked a one-year partnership with athletic apparel company Fila, Billboard.biz can reveal. Fila will offer reciprocal financial support for Nas' print and TV ad campaign as well as his upcoming tour in support of his untitled album, due July 15 via Def Jam. ... [link]

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Nas Might Not Have Killed Hip Hop, But He May Be An Accomplice [Nas Performs Well In Focus Groups]
Published 7/1/2008 by Dan Gibson at Idolator
... Nas would like you to know his sudden change of heart isn't tacky, it's poignant. "My best friend Will and I loved Fila," Nas tells Billboard.biz. "It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me." Oh well, let's just remember better days. Nas Breaks Tradition, Inks Deal With Fila [Billboard.biz] ...

Nas Cashes In With FILA
Published 7/1/2008 by Local Celebrity (noreply@blogger.com) at Lenzism.com | Addicted To Fresh
Looks like Nas has decided to start taking some endorsement deals and is partnering with FILA and has inked a one year deal. According to the deal FILA will provide Nas with financial support for his upcoming tour in exchange for wearing 80's styles FILA gear during his shows that he will co-create. Continue Reading... ...

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Nas inks deal with Fila ahead of album release
Rapper Nas has broken his tradition of sidestepping brand partnerships and inked a one-year deal with athletic apparel company Fila.
Nas inks deal with Fila ahead of album release
Rapper Nas has broken his tradition of sidestepping brand partnerships and inked a one-year deal with athletic apparel company Fila.