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huffingtonpost.com - 7/23/2008
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In case you haven't noticed, the business of broadcast television is in trouble. Ratings have been trending down year over year for more than 30 years and there's no end in sight. Most pundits blame this audience fragmentation on outside forces like the proliferation of cable channels, DVDs, video gaming, DVR's and most recently online video, personal video and wireless offerings.
People who should know better constantly parrot misinterpreted data about the deleterious effect of TiVo (the noun ...
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Managing for margins: The end of broadcast television?
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... Shelly Palmer has this blast on HuffPost to counter remarks made by Ben Silverman, co-head of programming for the NBC Television Network. Sliverman said: “We’re managing for margin and not for ratings.” Palmer writes: “There is nothing technology can do to help or hurt this strategy. It is truly the end of broadcast television.” And continues with: ...
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