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Shelly Palmer: Ben Silverman's Comments on Margins vs. Ratings Signal the End of Broadcast Television

Lost Remote found this 7/23/2008 on huffingtonpost.com

In case you haven't noticed, the business of broadcast television is in trouble. Ratings have been trending down year over year for more than 30 years and there's no end in sight. Most pundits blame this audience fragmentation on outside forces like the proliferation of cable channels, DVDs, video gaming, DVR's and most recently online video, personal video and wireless offerings. People who should know better constantly parrot misinterpreted data about the deleterious effect of TiVo (the noun ...