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mediabistro.com - 2/2/2009

SNL Sold Out, Got $3 Mil for Pepsi Placement in MacGruber

— mediabistro.com — AgencySpy has learned that Pepsi Co. paid SNL $3 million to have the Pepsi brand placed in... SNL's MacGruber sketch. According to a high-level source, Pepsi and Arnell Group met with SNL's Lorne Michaels to make the deal happen. We're told the ... SNL Sold Out, Got $3 Mil for Pepsi Placement in MacGruber

Celebrities

Saturday Night Live

Lorne Michaels

The Super Bowl

Comments vote downundo vote up Gawker found this 2/2/2009found this

2

video.yahoo.com - 2/2/2009

Pepsi - MacGruber on Yahoo! Video

— video.yahoo.com — SNL actors bring us a ridiculous spoof of our favorite hero MacGyver.... Pepsi - MacGruber on Yahoo! Video

Television

Saturday Night Live

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2

nbc.com - 2/2/2009

Saturday Night Live - MacGruber: Pepsi 2 - Video

— nbc.com — NBC.com LOGIN Submit X Sign Up Home | Shows | Schedule | Community SNL Show Site Full... Episodes Video Library Watch Other Shows Video Home NBC Video Library SYMBOL KEY: High Definition Full Episodes Watch Videos HD HD 30 Rock Download Ep HD The A-Team ... Saturday Night Live - MacGruber: Pepsi 2 - Video

Television

Saturday Night Live

Heroes

The Biggest Loser

Law & Order

Chuck

Comments vote downundo vote up The Modern Age found this 2/2/2009found this

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Never badmouth synergy!
What's Alan Watching? — ... But then I saw one of the three "MacGruber" sketches air as a Super Bowl ad, and I saw Lynette Rice's post at EW about how Pepsi paid for the sketches -- all of which aired during the commercial breaks, as opposed to in between two other sketches the way "MacGruber" usually does -- and I was reminded again of why the SAG deal hasn't closed just yet. Does Will Forte get paid extra because of the Pepsi money? Because it aired again as an actual ad during the Super Bowl? Or does he just have to show up to tape them and be thankful he still has a job in this economy? ...