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Star Trek Taking A Lesson From Cloverfield
screenrant.com - 1/23/2008
Star Trek Taking A Lesson From Cloverfield
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Considering the monster success (yes, that was on purpose) of Paramount's Cloverfield this past weekend, due in no small part to the viral marketing campaign that preceded it, it looks like they may be applying the same idea to J.J. Abram's Star Trek movie. The teaser trailer is pretty mysterious for such a well-known franchise and now Paramount has also launched what I presume to be ...

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Movie Marketing Madness:  New site unveiled for Abrams’ Star Trek

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New site unveiled for Abrams’ Star Trek
Movie Marketing Madness — Paramount has debuted a new Website as part of the just-getting-off-the-ground campaign for Star Trek, the relaunch of the franchise being helmed by director J. J. Abrams. NCC-1701.com uses the designation of the Enterprise as its address. On the site, which is unbranded, there are four screens that present an experience that makes it feel like you’re watching a bank of security cameras. There’s nothing much that’s going to be spoiled, it’s most the same sort of construction guys with welding torches that made ...

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