Studios inflate numbers - even when they're good

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They Were Lying!
Published 5/12/2008 by Perez Hilton at Celebrity gossip juicy celebrity rumors Hollywood gossip blog from Perez Hilton
Warner Bros. was called out! Speed Racer didn't make $20 million at the U.S. Box Office this past weekend! The shiteous film didn't come in second, as the studio had claimed. Speed Racer only made $18 million, meaning that it opened in the #3 spot at the weekend. Yup, that means Ashton Kutcher's Vegas rom-com beat the overpriced Speed Racer flick. Hollywood execs tell lies to protect their egos! Shady. Shady. However, Paramount is also guilty of rounding up ...

Warner Bros. inflated 'Speed Racer' estimates
Published 5/13/2008 at OH NO!!
... Vegas – a major blow to the egos of studio executives and the reclusive creators of the Matrix trilogy. Studios are known to occasionally inflate their numbers slightly on the weekend to appease bosses and stars; last weekend, Paramount Pictures claimed that Iron Man did $100 million in its opening weekend when it actually made $98.6 million. It’s small potatoes, but in Hollywood, bragging rights mean everything in the box office derby. SOURCE ...