Summer movie promotion heats up

1
0
Votes
Summer movie promotion heats up Links1
Movie Marketing Madness found this 4/29/2008 on www.variety.com [flag]
Film News: Lack of sequels swells ad budgets to $150 mil -- On one busy intersection in Los Angeles, eight brightly colored billboards are pushing "Indiana Jones and the Kingdom of the Crystal Skull." [link]

Tags:

Comments

Links (1)

Glut of product, lack of franchises result in rising marketing costs
Published 4/29/2008 by Chris at Movie Marketing Madness
... The average cost of marketing a movie in 2007 was almost $36 million. But this summer some of the studios’ biggest released are costing an estimated $150 million, reports Variety. ...

Related Content

Related Stories
1

As Clinton Seeks Gas Tax Break for Summer, Obama Says No

Jezebel found this 4/29/2008 on www.nytimes.com

As consumers across the U.S. agonized at the pump, the issue of high fuel prices flared on the campaign trail, sharply dividing the two Democratic candidates.
2

Summer Glau on Sarah Connor: More Action, Please!

Just Jared found this 4/29/2008 on hollywoodinsider.ew.com

Now that Fox has picked up 13 more episodes of The Sarah Connor Chronicles , star Summer Glau has high hopes for the new season. "I hope they make sure to keep the action level high," Glau told EW.com at the Young Hollywood Awards in Los Angeles on ...
4

JD Salinger Has Awful Taste In Movies

FilmDrunk.com found this 4/29/2008 on www.empireonline.com

Famed author reviews Indiana Jones > >
2

Gwyneth Paltrow Pictures At “Iron Man” Screening In NY

Hollywoodtuna found this 4/29/2008 on tunaflix.com

Hey, if you were this guy , you know you’d be making the same face… More Movie Babes: Kristen Bell Pictures At “Forgetting Sarah Marshall” Premiere Amber Heard Pictures At “Remember The Daze” Premiere  ...
1

It's Not Easy Being 2 For Suri Cruise

Top 10 Sources - Gossip found this 4/29/2008 on feeds.feedburner.com

Adorable Suri Cruise was spotted with her nanny exiting a car yesterday in LA. The tiny tot looks like maybe she just woke up from a nap, but being groggy isn't going to stop this little one from remaining one of the best-dressed toddlers in ...
Related News Articles
The Weekend Warrior's Summer Box Office Preview
It's the moment you've been waiting for, the start of the summer movie season and the Weekend Warrior has surveyed the months ahead, crunched some numbers, and produced some early predictions of how things might shape up. The real battle this summer ...
Leo Ku Prepares Kubi For Summer Launch
Hopes to break into children's book market
Judd Apatow: King Of Summer? Writer/Director And Friends Line Up Another Season Of Funny
Judd Apatow hopes to offer up another summer of funny, with some help from Will Ferrell, Adam Sandler, Seth Rogen and more of his faves.
Donna Summer releasing first album in 17 years (Reuters)
Reuters - Seventies flashbacks aside, Donna Summer is not Rod Stewart.
Summer Movie Posse gives its thumbs up
Teens want to ride on the 'Pineapple Express' but will steer clear of 'Get Smart.' > You know your movie trailer is playing a tough crowd when about 10 seconds into the trailer for  ...