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variety.com - 4/29/2008
Summer movie promotion heats up
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Film News: Lack of sequels swells ad budgets to $150 mil -- On one busy intersection in Los Angeles, eight brightly colored billboards are pushing "Indiana Jones and the Kingdom of the Crystal Skull."

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Movie Marketing Madness:  Glut of product, lack of franchises result in rising marketing costs

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Glut of product, lack of franchises result in rising marketing costs
Movie Marketing Madness — ... The average cost of marketing a movie in 2007 was almost $36 million. But this summer some of the studios’ biggest released are costing an estimated $150 million, reports Variety. ...

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