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Hollywood Elsewhere: Medication in Paper Cup
Vulture: Zeitgeist-Capturing, George Clooney–Starring Oscar Front-Runner Somehow Poses Marketing Challenge
Reactions
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"Up in the Air" http://www.latimes.com/entertainment/news/la-fi-ct-air30-2009nov30,0,7012476.story 12/3/2009 |
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'Up in the Air' gives Paramount a marketing challenge: http://bit.ly/7TxFyP 11/30/2009 |
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you be the judge ...RT @LATimesbiz: A comedy about layoffs? 'Up in the Air' gives Paramount a marketing challenge http://bit.ly/7BLkFC 11/30/2009 |
Medication in Paper Cup
Hollywood Elsewhere —
Medication in Paper Cup This 11.30 Claudia Eller / L.A. Times piece about the marketing of Up In The Air reminds us that selling motion pictures to the American public today is about the fine art of communicating with the dumbest, most under-educated and most culturally insulated people in the history of western civilization. Not to mention the most heavily narcotized (i.e., via food, alcohol, prescription drugs, constant TV watching, frequent visits to malls). Listen to the marketing guys Eller runs quotes from . The way they talk ...
Zeitgeist-Capturing, George Clooney–Starring Oscar Front-Runner Somehow Poses Marketing Challenge
Vulture —
... for this year's Best Picture Oscar — would have an easy time selling it to a nation of unemployed white-collar workers eager for a smart dramedy with an eye on their current plight. Obviously you'd be completely wrong, though! In today's L.A. Times, producers and consultants throw cold water on Air's box-office prospects, playing up the difficulty of advertising a serious, reality-based film with a complicated tagline and no Transformers or farting. ...
Only connect
In Contention —
... Though both interviews also allude to the film’s zeitgeist-reflecting themes of economic downturn and unemployment, this focus on more abstract individual concerns chimes in with another LA Times piece, which discusses the marketing challenges posed by such a downbeat film on a subject that might hit a little too close to home for many viewers in the current climate. ...
Hollywood's Feel Bad Movie Season Is Upon Us [Selling Movies]
Gawker —
... as a downsizing specialist, the LA Times documents today the challenge facing the Paramount marketing department, as they attempt to get folks to come out of their homes to enjoy a fun-filled romp through the world of mass lay-offs. Apparently, the marketeers job has been made all the more interesting by director ...
Hollywood's Feel Bad Movie Season Is Upon Us [Selling Movies]
Gawker —
... is that when people look for entertainment (the condition they still amazingly associate with their visits to the multi-plex) they don't think of it in terms of shelling out a week's pay to be bludgeoned for two hours by a big screen version of the same hopeless depressing mess they've been forced to hear about all day on their cable news. In the case of Up In the Air , the about to be released Oscar darling starring George Clooney as a downsizing specialist, the LA Times documents today the challenge facing the Paramount marketing department, ...
Hollywood's Feel Bad Movie Season Is Upon Us
Gawker: defamer —
... as a downsizing specialist, the LA Times documents today the challenge facing the Paramount marketing department, as they attempt to get folks to come out of their homes to enjoy a fun-filled romp through the world of mass lay-offs. Apparently, the marketeers job has been made all the more interesting by director ...
In Which Paramount Pits Up in the Air Against the American Moviegoer in an Effort to Convince a Slightly Better Class of American Moviegoer to See It
The L Magazine - New York City's Local Event and Arts & Culture Guide —
... . So I clicked on through to the LA Times article, by Claudia Eller, from which the hands-thrown-skyward quotes come, expecting to write an easy post about how moviegoers are idiots and producers, studios and marketing people have never actually seen a movie, ever, and thus have no idea what to do with a good one. (Or a flawed but interesting one, as Nicolas Rapold says in the current issue of the L.) In fact, though, Paramount has come up with a genius solution: meta-marketing, in which they talk to a sympathetic reporter for a print outlet about how hard it is to market ...
“Lady GaGa goes down in Canada” links
Cele|bitchy —
- Lady GaGa Goes Down In Canada [I'm Not Obsessed]
- Some Things Change, but the Turk Dance Always Remains the Same [Pajiba]
- The Stefani-Rossdales Prepare For Takeoff [Celebrity Baby Scoop]
- ‘Up in the Air’ gives Paramount a marketing challenge [Showhype]
- Vanessa Minnillo is on vacation [The Blemish]
- Padma Lakshmi Likes Herself Better Naked [Starpulse]
- Katharine McPhee Isn’t Waiting For Her Pimp [Hollywood Rag]
- ...
Hollywood Babble On & On #403: When You Know You're Going To Fail
The Furious D Show- The One, The Only, The Best, Accept No Imitations —
... The marketing folks for Jason Reitman's upcoming film Up In The Air, are concerned that a film about the emotional ennui of a man who fires people for a living will be a tough sell in today's tough economy. ...
“Lady GaGa goes down in Canada” links
Top Celebrity Headlines —
- Lady GaGa Goes Down In Canada [ I'm Not Obsessed ] - Some Things Change, but the Turk Dance Always Remains the Same [ Pajiba ] - The Stefani-Rossdales Prepare For Takeoff [ Celebrity Baby Scoop ] - ‘Up in the Air’ gives Paramount a marketing challenge [ Showhype ] - Vanessa Minnillo is on vacation [ The Blemish ] - Padma Lakshmi Likes Herself Better Naked [ Starpulse ] - Katharine McPhee Isn’t Waiting For Her Pimp [ Hollywood Rag ] - Cat Baby Sitter [ CityRag ] - Six Things Every Girl Secretly Wishes Her Boyfriend Would Do [ College Candy ] - Salma Hayek @ Mamounia Hotel Inauguration in ...
Movie Marketing Madness: Up in the Air
Movie Marketing Madness —
... There was even a story about the marketing itself that appeared just days before release. The piece (Los Angeles Times, 11/30/09) focused on a number of things, but primarily on how a story about corporate downsizing might not be the most attractive fair to an audience that’s been hit hard by just that corporate move. There was also the angle of the movie having a story that, because of the emotional complexity and the even slight desire to hide that downsizing aspect, is deeper than most films and therefore a challenge to market. While ...
Topics/Questions/Exercises Of The Week—4 December 2009
The Auteurs Notebook —
... * Does writing about the marketing challenge of Up In The Air in any way ameliorate the marketing challenge of Up In The Air? And didn't George Clooney say, years ago, that he wasn't interested in "opening" movies anymore? And if he did, why do film journalists still expect him to "open" movies? How many more related questions before we get to the dreaded one about whether stars "matter" or not? ...
The musical coincidences of "Up in the Air."
IFC.com - Indie Eye —
... has become the anthem of successful, but emotionally stunted middle-aged men everywhere. Blame this on the Paramount marketing department, but those buoyant "La La La La Lalala La"s have turned the 1977 track off "Lust for Life" into the tune of choice for ads trying to sell audiences on dramedies about men of a certain age caught between the pressures of their professional and personal lives. (And the marketers at Paramount are feeling such pressure themselves , pouring hours into "Air"'s campaign.) If the ...
The musical coincidences of "Up in the Air."
IFC: Indie Eye —
... Blame this on the Paramount marketing department, but those buoyant "La La La La Lalala La"s have turned the 1977 track off "Lust for Life" into the tune of choice for ads trying to sell audiences on dramedies about men of a certain age caught between the pressures of their professional and personal lives. (And the marketers at Paramount are feeling such pressure themselves, pouring hours into "Air"'s campaign.) If the ...
