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Versus Hopes Lance Armstrong Return Brings Tour de France Ratings Boost
TVbytheNumbers — Versus’ big marketing plans for its Tour de France coverage this year — heightened by the return of Lance Armstrong, the seven-time winner of the event — are anticipated to dramatically improve viewers’ results versus a year ago. [...] Versus has been airing the Tour since 2001, airing five of the seven wins that Armstrong grabbed. [...] ...

Versus Hopes Lance Armstrong Return Brings Tour de France Ratings Boost
TVbytheNumbers — ...