Warner Bros. Left With A Major 'Dark Knight' Marketing Problem [Marketing]

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Warner Bros. Left With A Major 'Dark Knight' Marketing Problem [Marketing] Links1
Warner Bros. Left With A Major 'Dark Knight' Marketing Problem [Marketing]
WOW Report found this 1/25/2008 on defamer.com [flag]
And so, with two days to let the devastating news sink in, Variety now asks the inevitable question of what's to be done with Heath Ledger's final projects--the wrapped The Dark Knight , and Terry Gilliam's The Imaginarium of Doctor Parnassus . Morbidly running through the history of productions faced with surprise cast deaths during shooting (apparently CGI has now taken over for stunt ... [link]

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The St James Version
Published 1/25/2008 at WOW Report
... The other day, cutie patootie Seth from Defamer was discussing the marketing problem that Warner Bros is now facing with the new Batman movie. The current crop of ads are all centered around Heath Ledger's Joker character, of course, which might be construed by some as now being in bad taste or capitalizing on a tragedy, etc etc. He ended with a joke, saying he hopes director Christopher Nolan "doesn't, in a moment of grief-induced panic, cave to the studio's suggestions that he write in an 11th-hour Robin, then roll out a far less ominous second-phase campaign built entirely ...

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