variety.com - 23 days ago
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TV News: Studio to replace Microsoft -- Warner Bros. Pictures has agreed to step in and replace Microsoft as the sole sponsor of Fox's Seth MacFarlane variety special, set to air Sunday.
variety.com - 29 days ago
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variety.com —
Company yanks sponsorship of Fox show Microsoft has
yanked its sponsorship from Fox's upcoming Seth MacFarlane comedy/variety...
special over content concerns. Fox still plans to air "Family Guy Presents: Seth and Alex's Almost Live Comedy Show" on Nov. ...
MacFarlane special loses Microsoft
adage.com - 29 days ago
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adage.com —
Hmmm....is it more important for the show to
"line up with the brand" ... or to reach...
their potential customer to sell software? I gotta believe there was both qualitative and quantitative research done before they entered into this deal showing that ...
Microsoft Pulls Out of Seth MacFarlane 'Family Guy' Deal
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Sherlock Holmes Rescues Seth MacFarlane
Vulture —
... was supposed to provide all of the advertising but too many unsavory jokes led it pulling out. Apparently Microsoft had never seen Family Guy. Now Warner Bros. has come to the rescue, agreeing to make its new Robert Downey Jr. starring Sherlock Holmes the special's sole advertiser. That means an extended trailer for the movie will play sometime during the special. So just think of it as watching 25 minutes of commercial for an awesome five minute show.
'Holmes' spies MacFarlane special [Variety]
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'Holmes' spies MacFarlane special —
Variety.com 24 days ago
TV News: Warner Bros. to replace Microsoft -- Warner Bros. Pictures has agreed to step in and replace Microsoft as the sole sponsor of Fox's Seth MacFarlane variety special.