Leave a Comment

Dark Knight Viral Awards Hardcore Fans With Free Screening
/Film — ... Personally, I’ve loved The Dark Knight’s viral marketing campaign, but I’ve heard a lot of people complain that it is a big waste of time. Well guess what? The viral participants have finally gotten their reward - to see The Dark Knight early. That’s right, a viral e-mail was sent out from the WhySoSerious website alerting viral gamers that they could attend a free IMAX screening in one of 24 theaters on Tuesday night. Within an hour, all the free tickets were sold out. Have fun guys! You deserve it. It’s great to see that Warner Bros is ...

Marketing The Dark Knight: A Viral Revolution [Dark Knight Mania]
Film School Rejects — ... The only problem with the viral marketing recently is that people have already seen the theatrical trailers, and NOW we just want to see the movie. I don’t know how much this viral marketing served to inform people who didn’t know about the film, though. But that question was answered when the campaign rewarded participants for their loyalty by giving away free passes to IMAX pre-screenings of The Dark Knight, courtesy of the WhySoSerious’ “Human Resources” dept. A great finale to a fun ride. ...

Movie Marketing Madness: The Dark Knight
Movie Marketing Madness — ... Red Balloons The Perfect Getaway Out of Time Mausoleum Sitting Ducks Operator Bamboozle Kicking And Screaming Overture ...