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hollywoodreporter.com - 8/25/2008
Will NBC see ratings gold in the fall?
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NBC is crowing that the 2008 Beijing Olympics is poised to become the most-watched event in U.S. television history. But even a promotional platform of this magnitude doesn't necessarily mean the upcoming crop of new NBC primetime series, heavily promoted during the Games, will see ratings gold this fall.

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TV Squad:  What are all those Olympic promos worth?

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What are all those Olympic promos worth?
TV Squad — ... Apparently, not so much. The Hollywood Reporter runs down the record for the network promoting new shows during past games. In 2004, the Athens games led to one show, Joey, making it beyond its first season. Likewise for the Sydney games in 2000, which brought us Ed, and nothing else. Things were a little better in 1996 from Atlanta. Profiler, The Pretender, and Suddenly Susan all lasted another four years. Not a stellar track record and it leaves you thinking that those precious spots might have served the network better ...

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