Email Story

Will NBC see ratings gold in the fall?

TV Squad found this 8/25/2008 on hollywoodreporter.com

NBC is crowing that the 2008 Beijing Olympics is poised to become the most-watched event in U.S. television history. But even a promotional platform of this magnitude doesn't necessarily mean the upcoming crop of new NBC primetime series, heavily promoted during the Games, will see ratings gold this fall.