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Yes, That Was an Arcade Fire Song in a Super Bowl Ad

Oh No They Didn't! found this 2/4/2008 on pitchforkmedia.com

No, the band didn't have anything to do with it As you might have noticed, some kind of important televised sporting event happened earlier this evening. A ball was kicked and thrown and men in extremely tight pants ran back and forth across something resembling grass. In the middle, Tom Petty and the Heartbreakers performed, though they didn't really seem to get what all the fuss was about. ...