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Reality TV: Will MacFarlane's "Calvalcade" Kill TV Distribution?
playingforpeanuts
posted 6/30/2008 from
playingforpeanuts.blogspot.com
The New York Times and NewTeeVee have new details on Seth MacFarlane's new web series, "Cavalcade." According to reports, it will be delivered in 2-minute segments, via Google Adsense.
What will this mean to the future of TV and Internet distribution of TV shows?
Tags:
Television
Reality TV: Direct Response Commercials & The Zen of Billy Mays
playingforpeanuts
posted 6/8/2008 from
playingforpeanuts.blogspot.com
Direct Response Commercials... Falling somewhere between a mini-infomercial and video version of popup ad, Direct Response commercials are everywhere...
The law of supply and demand dictates that the supply of available commercial slots drives down the cost of running these commercials - and THAT is why you see Billy Mays every five seconds on cable TV.
Tags:
Television
Billy Mays
Reality TV: Time Barter Shows
playingforpeanuts
posted 6/2/2008 from
playingforpeanuts.blogspot.com
In his new "Reality TV" column, "Playing for Peanuts" producer John Fitzgerald gives a rundown on Time Barter TV Shows: What they are, why they exist and why they are TV's weakest link in the face of online TV.
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